Generative Engine Optimization

Be the answer
AI recommends.

Search is becoming conversation. We make your brand visible, cited and recommended across AI engines and search — measured with sampling and confidence intervals, not guesswork.

AI VISIBILITY · MENTION RATE SAMPLED
ChatGPT
78%
Claude
71%
Gemini
66%
Perplexity
59%
DeepSeek
47%
Mention rate
65%
95% CI
±5
Platforms
10
68%
Zero-click

Roughly 68 of every 100 U.S. Google searches now end without a single click to any website.

~9×
Higher intent

Visitors arriving via AI answers convert far better than ordinary organic search traffic.

10+
Entry points

ChatGPT, Gemini, Perplexity, DeepSeek, Doubao… the answer no longer comes from one place.

The shift

From a page of links to one answer.

People increasingly ask ChatGPT, Gemini, Claude, DeepSeek and Kimi instead of scrolling links. The model returns one answer — and if your brand isn't in it, you've disappeared from the entry point, no matter how good your old SEO was.

1.0
2000 — 2015
Traditional search
“Find a link”

Users type keywords, click through links, and compare on their own.

Google
2.0
2015 — 2023
Social proof
“Find content”

Users lean on peer reviews and creators before they decide.

Reddit · YouTube · Instagram
3.0
2023 — now
AI answers
“Define the answer”

Users just ask AI — and get one synthesized recommendation.

ChatGPT · Gemini · Perplexity
The problem

Buyers ask AI “who should I pick?” Are you in the answer?

Same question, four possible outcomes — and only the first one drives growth.

What AI says
What it means for your brand
Names you, with your strengths summarized
You make the shortlist — at the very front of the decision.
!Names you, but outdated or mispositioned
Exposure, but the wrong expectations — sometimes worse than none.
Names only your competitors
The entry point is theirs; you're not even in the running.
Dodges the question, or cites weak / negative sources
Third-party doubt sets the narrative; trust erodes.

GEO isn't about one more mention — it's about being accurately understood and recommended on the questions that decide deals.

What we do

Visibility across both front doors.

AI Answers · GEO

Mentioned & recommended

Inside generative answers — get cited and recommended across the engines your customers actually ask.

Search · SEO

Rank & get clicked

Where users still type keywords into Google and Bing — technical health, structured data and authoritative content that earns the click.

Roughly 60–70% of the underlying work — quality content, structured information, authoritative third-party mentions, technical health — is shared between the two. We run them as one integrated visibility program.

What we solve

We break “AI visibility” into four problems you can actually manage.

01

See it

Build a question set around your business, then track mentions, citations and competitive gaps across models, languages and markets.

02

Get it right

Surface where AI gets your brand wrong, outdated or vague — and pin down exactly which facts need fixing.

03

Get cited

Restructure key pages and markup so the facts that matter are easy for AI to retrieve, understand and cite.

04

Improve

Turn monitoring into a clear priority list — fix what moves the needle most, then verify the change with data.

What you get isn't a keyword list — it's a system for managing AI visibility over time.

Our moat

Others sample by hand. We built the system.

Most GEO / SEO shops eyeball a few answers and screenshot them once a week. We built a proprietary multi-engine AI monitoring system that tracks your brand across every major AI platform — continuously and automatically.

Multi-engine coverage

10+ major AI platforms, Western and Chinese alike — so no answer engine shaping your buyers slips through.

Root-cause pinpointing

Not just what AI says, but where the problem actually sits — content, technical structure or off-site sources — so every fix is targeted, not a shot in the dark.

Measurable re-testing

The same methodology, re-run on a cycle, so every optimization is visible and comparable. Data-driven, not guesswork.

Who we serve

Where being the answer matters most.

We focus on brands where what the AI says about you directly moves trust, money and decisions.

Finance & Crypto

Before anyone touches your product, they ask AI "is it safe, legit, regulated?"

B2B SaaS & Tech

Buyers ask AI to shortlist and compare tools long before they ever book a demo.

E-commerce & DTC

Discovery now starts with "best X for Y" — you want to be the brand the model names.

Cross-border brands

One brand, two ecosystems of engines — consistent answers across ChatGPT and Doubao / Yuanbao / Tongyi alike.

Local & hospitality

"Best near me / which one should I pick" is increasingly answered by AI, not a map of links.

Healthcare & wellness

High-trust, high-scrutiny — accuracy and credible third-party signals decide whether you're recommended.

Engineering, not guesswork

Measured like an instrument.

AI answers are probabilistic. We treat measurement as a discipline — statistical and auditable end to end.

Fixed prompt matrix

A standardized set of questions, sampled repeatedly, acts as a stable target you can track over time.

Multi-sample + confidence intervals

The same question is sampled many times and reported as a range at 95% confidence — never a single lucky screenshot.

Multi-platform, multi-language, multi-region

We track the engines that matter — across languages and regions, in the markets that matter to you.

ChatGPTClaudeGeminiGoogle AIOPerplexityDeepSeekKimiDoubaoYuanbaoTongyi
North AmericaEuropeGreater ChinaSoutheast AsiaJapan & Korea

Audit trail

Every reading is logged. The acceptance criteria live in the contract — so "I feel it's not working" never beats the data.

What we report

Three layers of measurement.

1
Visibility

Can AI see you at all?

Mention rate First-choice rate Platform coverage Citation coverage Share of model
2
Content quality

Is what it says about you right?

Accuracy Sentiment Key-message coverage Cross-market consistency
3
Business value

Does it move the business?

Branded-search lift AI-channel leads ROI

Delivered as → monthly updates · quarterly reviews.

Deliverables

Work you can act on right away.

AI visibility baseline

A full read across brand, competitors, models, markets and question types.

Question & citation map

Which questions drive decisions, and which sources shape the answers.

Prioritized roadmap

What to fix first, why, and who owns it.

Page & technical plan

Core page structure, structured data and technical recommendations.

Content & data assets

Research, tools or data pages built to your industry's needs.

Off-site source plan

Prioritizing the sources that actually shape AI answers.

Multilingual & regional plan

Localized to each market's search habits and information ecosystem.

Ongoing monitoring & review

Anomaly alerts, stage results and the next action list.

First 90 days

A measurable loop, from week one.

A phased, honest engagement — every stage ends with something you can check.

01

Baseline & diagnosis

Lock markets, competitors and key questions; build the prompt matrix; run the first sweep and surface the biggest visibility gaps.

Week 1–2
02

Foundation fixes

Handle core pages, brand facts, structured data and crawlability — and agree the acceptance criteria in writing.

Week 3–6
03

Priority wins

Build content and data assets around high-value questions, kick off off-site source work, then re-test on the same methodology.

Week 7–12
04

Scale

Expand across questions, products, languages and markets — and keep pace with model shifts and new competitive gaps.

Beyond 90 days

GEO is a compounding asset: 90 days sets the baseline and shows early signals — gains in citations and share of model compound from there.

Engagement options

Three ways to work together.

Every plan is quoted to scope. Before any number, we confirm target markets, business priorities and where the work stops.

Core
For brands standing up GEO for the first time.
Custom quote
  • Single-market baseline
  • Core question monitoring
  • Key-page optimization
  • Monthly review
Request a quote
Most chosen
Momentum
For brands scaling AI visibility across markets.
Custom quote
  • Larger question set
  • Competitor tracking
  • Content & off-site source governance
  • Multi-language / multi-market coverage
Request a quote
Command
For complex categories or enterprise-scale builds.
Custom quote
  • Custom data pipelines
  • Programmatic pages
  • Original data assets
  • Dedicated team
Request a quote

Annual engagements come with preferred pricing.

Where we draw the line

Honest by design.

What we do
  • Build real positive coverage and genuine user reviews over time
  • Structured, verifiable authority content you control
  • Legitimate third-party mentions and data listings
  • Integrated search + AI visibility, measured and reported
What we don't
  • Delete or suppress negative reviews
  • Fake reviews, fake coverage, paid astroturfing
  • Guarantee that AI will call you "safe" or "the best"
  • Promise to remove you from any risk or warning list

Anyone who's been burned by a vendor promising "page one, guaranteed" and "we'll clean it up" learns to trust the one who draws the line.

FAQ

Questions, answered.

What is Generative Engine Optimization (GEO)?
GEO is the practice of making your brand visible, accurately described, cited and recommended inside the answers AI engines generate — the way SEO works for the links in a search result. Instead of optimizing a ranking position, it shapes what the model actually says about you.
How is GEO different from SEO?
SEO optimizes where your link ranks in a list of results. GEO optimizes what the AI's single answer says about you — whether you're mentioned, cited and recommended at all. About 60–70% of the underlying work overlaps, so we run search and AI visibility as one integrated program.
How do you measure AI visibility?
We sample a fixed matrix of questions repeatedly across multiple AI engines and report results as ranges at 95% confidence — never a single lucky screenshot. Every reading is logged, and the acceptance criteria are agreed in the contract up front.
Which AI engines do you cover?
ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, DeepSeek, Kimi, Doubao, Yuanbao and Tongyi — and in general the engines and markets that matter to your customers.
How long until we see results?
We start with a 1 week diagnostic audit to baseline your current visibility. Because AI answers are built on third-party consensus that accumulates over time, meaningful movement usually takes a few months. We report against that baseline on a fixed monthly and quarterly cadence.
Can you guarantee an AI will call us "the best" or remove negative information?
No. We build real coverage and genuine reviews over time, and we don't fake reviews, suppress criticism, or guarantee specific AI phrasing or removal from any list. The work is honest and fully disclosable — that's the point.
How much does it cost?
We work in three engagement tiers — Core, Momentum and Command — and every one is quoted to scope. Pricing depends on how many markets, languages, competitors and questions we track, and how much content and off-site work the plan carries. We confirm all of that before we send a number, and annual engagements come with preferred pricing.
What do you need from us to start?
Your website, the markets and languages that matter to you, and three to five competitors you're usually compared against. That's enough for us to build the first prompt matrix and run a baseline sweep. Anything else — positioning docs, product facts, existing analytics — makes the diagnosis sharper but isn't required to begin.

See where you stand
in the AI answer.

Start with a diagnostic audit. We'll show you your current visibility across AI platforms — with the evidence.

or reach us directly

We reply within two business days.